Storytelling for Sustainability – It’s Time for Corporate Leaders to Gather ‘Round the Campfire
The term ‘greenwashing’ might be officially outdated. In 2016 the number of companies making unmerited PR splashes over sustainability is far outweighed by those who are taking significant strides forward and not talking about it. When faced with the science of climate change and transparency into corporate accountability in 2016, sustainability is simply part of doing business.
