Sustainable Brands | Supply Chain Visibility Critical for Seeing the True Cost, Sustainability of Our Products

By Robin Raj

As Sustainable Brands marks its 10th anniversary, many of us find ourselves in a reflective mood. We can recall the decade’s pivotal milestones like they were yesterday as we also consider the challenges that lie ahead.

Despite the countless amazing achievements and major advances in embracing sustainable practices among corporations, what strikes me is the continued widespread lack of visibility and business integration that exists between governing boards, shareholders, and their supply chains. They still seem to exist in different universes – which can’t be good for our economy and even worse, I imagine, for our climate.

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