TSC and Harrison Group Find Consumer Insights in 30 Product Categories

The Consumer Science Working Group and Harrison Group completed market research to size the magnitude of consumer response to specific sustainability issues and opportunities in thirty product categories within the retail and packaged goods industries. This research was presented and discussed at the working group’s October meeting. The group will now work to plot consumer insights against science and industry understanding of product impacts to inform measurement and reporting systems and to identify education and awareness gaps. Results of this work will be made publicly available in March of 2011. For more information, you can contact Brittni Furrow.