Identifying Performance Drivers and Indicators in Laundry Care SMRS

The Laundry Care Committee has identified six life cycle hotspots within the life cycle of laundry care products. Using these hotspots, over 10 product specific indicators have been identified centering around chemical production, packaging and distribution and the washing and drying process. A few of the product indicators have been accepted by the committee as drivers. The drivers are being brought to the Home and Personal Care sector for comment and review, prior to internal approval.