World of Wipes Conference Keeps Industry Informed
Published on June 29, 2017
News from Innovation in Textiles
WOW 2017, held at the Gaylord Opryland Resort, Nashville, TN, attracted 476 participants from companies representing the entire wipes supply chain to discuss issues and advance business in this important and growing sector. Topics on tap included industry insights on “natural” opportunities in ingredients, emerging technologies, new regulations, consumer insights, market trends, and “flushability” from the most forward leaders in each category.
Dynamic growth
“This year’s strong turnout reinforces the dynamic growth in this segment. Wipes professionals from 20 countries convened for three days to make valuable business connections and up on the exceptional technology and continued innovation in this industry,” said Dave Rousse, INDA president.
Kicking off the conference was a blue-ribbon panel of sustainability experts from Walgreens Boots Alliance, Suominen, The Sustainability Consortium, Burt’s Bees, Rockline Industries and the Procter & Gamble Company, with global perspectives on wipes sourcing, communications, R&D, manufacturing, and environmental stewardship.
“It was great to get a summary of regulatory and legal issues in a few hours of talks. It probably saved me days of reading and tracking down information,” said John F. Poccia III, Associate R&D Director, Platform Research Johnson & Johnson Consumer Inc.
Speaker highlights
Speaker highlights included the keynote presentation Marketing Across Generations, by consumer psychologist Kit Yarrow, PhD, Professor Emeritus, Golden Gate University, who described the psychological differences by generation as a strategic aid in marketing wipes products more effectively.
