A Conversation with Wrangler’s Director of Sustainability

Early this year, Wrangler launched a farmer engagement platform focused on soil health practices for cotton growers, the number one material input for their denim product. With nine partner organizations, Wrangler’s healthy soils platform seeks to advocate for farming techniques that utilize new technology adoption, the use of cover crops, complex rotation, and no tillage practices. The net result is increased resiliency to drought, reduced pest pressure and increased carbon sequestration in soils.

Join ISSP as they talk to Roian Atwood, Wrangler’s Director of Sustainability, about what made this initiative successful and the tips, tricks, and techniques Roian has developed for being an effective sustainability professional.  The conversation will be moderated by Sarah Elaine Lewis, Senior Director of Innovation with The Sustainability Consortium, and will include an audience Q&A.

Topics include:

• The many roles of a Sustainability Professional
• Effective and ineffective partnerships
• Stakeholder and employee engagement
• Brand DNA
• Looking to the future

Presenter: Roian Atwood, Director of Sustainability for Wrangler, Lee jeans

Moderator: Dr. Sarah Lewis, Senior Director of Innovation for The Sustainability and Board member of ISSP