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GreenBiz University: Selling a Better Future: Changing Consumer Behavior in Sustainability

ASU Tempe Memorial Union Alumni Lounge 301 Orange Mall, Tempe

Everyday consumers are faced with purchasing choices- from standing in the middle of a produce section and deciding whether or not to pay the extra 25 cents for an organic apple to pondering if they should place the towel back on the rack after using it or get a new one while staying in a hotel.