Everyday consumers are faced with purchasing choices- from standing in the middle of a produce section and deciding whether or not to pay the extra 25 cents for an organic apple to pondering if they should place the towel back on the rack after using it or get a new one while staying in a hotel.

What are some tactics that can be employed to influence behavior change? This session will dive into what influences consumers to make the choices they do and what is the role of business in influencing behavior change.

Breakfast will be served from 8:30-9:00 a.m., followed by workshop from 9:00-10:00 a.m.