Redefining the Good Life

Sustainable Brands ’17 Detroit – Purpose driven brands are transforming the global economy by designing new product and service offerings that meet evolving societal aspirations. Challenge your brand to succeed in the new economy by enriching it through sustainability-led innovation that creates and scales positive impact, as well as business success. An initiative is underway among business leaders like Ford, BASF, CVS Health, Dow and others to support and accelerate new prosperity through brand innovation by Redefining the Good Life and what it means for healthy families, communities, cities and the planet. Join them at SB’17 Detroit, MI, at the Cobo Center, May 22-25, 2017.

Twitter: #SB17Detroit

Don’t miss our session at Sustainable Brands Detroit
Wednesday, May 24th 5:00-6:00pm

Making Supply Chain Innovation Compelling: A Visual Design and Storytelling Strategy in Action
When you say the words “supply chain sustainability data” do eyes start to glaze over? You know it’s important, but how to do you get the attention of your senior executives and other key audiences?

Through compelling design and visual storytelling and, you can help key decision-makers better understand why metrics and research are important in tackling climate change, optimizing water usage, and cutting down deforestation. Based on the The Sustainability Consortium’s recent, Impact Report: Greening Global Supply Chains, session attendees will learn how storytelling can help highlight key data and compel action, be able to model an effective visual communication strategy for depicting the science and complexity of product supply chains behind the products on their shelves, and discover how leading consumer products companies are sharing their sustainability story.

Ben Pawsey – Thread
Erika Ferrin – TSC
John Kester – TSC
Charlene Wall-Warren – BASF