We debate an age-old chicken-and-egg question when we get together with other sustainability leaders: Are sustainable businesses more successful? Or are successful businesses more sustainable? And, honestly, does it really matter which came first?
Sustainability and good business go hand in hand, whether sustainability drives business results or is the result of good business practices. No matter how you cut it, sustainable practices and transparent supply chains help everyone — from businesses to suppliers to consumers and everyone in between.
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